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Tuesday, 7 April 2009
Message in a Bottle
It's not often that I get sent press releases and when I do receive them more often than not they are usually from some agency or other seeking free advertising in exchange for a "story."Yesterday, however, I received something a bit different from the Vigo Rugby Club in Spain.
Entitled "A MESSAGE IN A BOTTLE FOR JONAH LOMU" the press release was from the 'infantile and cadet category' (which I interpret to mean the junior section) of Vigo Rugby Club who have written to Mr Lomu to explain the economic difficulties that the club is currently experiencing, difficulties that threaten its very existence.
The aim of the letter is that it reaches Mr Lomu in Auckland via the six degrees of separation theory that holds that we are connected to any person in the world through a chain of 6 interpersonal acquaintances. The letter, which has been placed in a bottle, is currently on its way to Dublin in the possession of ex-Malahide player and current Vigo resident Joe Scully.
The message isn't a begging letter, but it is hoped that the support of Jonah Lomu and the publicity generated by this innovative and unusual campaign, will raise funds which will help the club to survive.
I'm more than happy therefore to publish the text of the letter below:
To Jonah Lomu
Legend of All Black
Dear Jonah,